Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
1CRM offers affordable, feature-rich plans. Even the basic startup plan comes with advanced features, such as custom reporting, workflow automation, and lead management. The main advantage of purchasing a higher subscription tier is it removes data caps, giving you unlimited leads, contacts, accounts, and user seats. There are features for sales, marketing, customer service, plus order management and project management. 1CRM is an end-to-end platform for the entire customer lifecycle.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Flexibility and customization are one of 1CRM's greatest selling points. You can customize the menu system, create unlimited custom fields, change the screen layouts, filter list views, create custom reports, and build your own dashboard. It takes a little time to set up, given all the room for adjustments. However, this translates to ease of use thereafter since the system is tailored to your business needs.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
1CRM offers sales force automation, opportunity tracking, sales forecasting, calendar management, graphical dashboards, reporting, and email integration. It integrates with third-party applications such as Google Apps and Outlook. The QuickBooks Finance add-on module allows companies to gain a full view of their financial picture. Pricing is per user per month and is based on a number of accounts, targets, and leads. Support is available through online forums, videos, phone, and email.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Small/Medium business owners looking for a complete and cost-effective CRM solution they can customize to fit the unique needs of their business.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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