Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
amoCRM is developed for small businesses with small sales teams. The CRM distinguishes itself by placing communications at the center of its services. If your sales process is text-heavy, amo may be the sophisticated CRM solution you need. While many CRMs ignore SMS, amoCRM integrates with WhatsApp, Facebook Messenger, Viber, Telegram, WeChat, and other platforms.Text-based advertising and mass SMS messages are also supported. Traditional CRM capabilities, such as lead nurturing, task assignment, sales automation, and campaign management, are also available.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The CRM features a clean and modern user interface that users easily adapt to. It's as simple as synchronizing your email and chat accounts to get started. The contacts will then be imported into amoCRM, and customer profiles will be created. Lead information is extracted from the communications themselves, eliminating the need for human input. You may also link with a large number of applications and extract data from them into the CRM record. The dashboards are entirely customizable, with hundreds of widgets to meet the demands of your organization. To acquire the information you need, choose from dozens of themes or design your own widget. You can sync CRM data and data from third-party apps into the widgets, allowing each tool to "talk" to each other.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
The firm provides client service by email and social media messaging 24/7. There is also a blog that is continuously updated with ideas on how to enhance sales efficiency, a number of training videos on how to use the product successfully, and a knowledge base where users can discover solutions to frequently asked questions. amoCRM's developers understand the importance of dependable service delivery, thus their skilled tech team is always ready to assist clients with their questions and issues. You may reach out to the support team at any time by phone, live chat, email, or tickets.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
It's ideal for both B2C and B2B company types, and it may help you convert first-time contacts into leads and keep your database structured so you can make smarter sales decisions. The program also records your performance and allows you to see your sales success at a glance. amoCRM is ideal for a tech-savvy team that has prior expertise with CRM software. If your seasoned sales staff is searching for a solution that can help them save time on mundane duties and activities while enabling them to focus on what is truly essential, this program will not disappoint.

Ease of Use

3.7
4.4

Support

3.5
4.4

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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