Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
To say Aptean CRM is a comprehensive solution is an understatement. This CRM can suit your every business need, from marketing to sales to call centers to ERP integration. While not the cheapest CRM on the market, it does eliminate the need for most other apps and integrations. You can serve your entire business from the Aptean platform.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Aptean comes equipped with tons of DIY features. You can drag and drop your way to your perfect dashboard or marketing campaign. Workflows are also built using simple, moveable tiles and tools. You’re in charge of what your CRM tools do and how they look and function.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
You can integrate Aptean CRM with their Contact Center software, for a robust all-in-one software solution. The call center suite comes with a knowledge base, call scripts, data recording, and over 30 CTI switches. You also have control over calling queues and routing. Interactive customer service dashboards ensure you have every detail about a client, from contact history to maintenance requests. You’ll always have the relevant information and documents at hand with Aptean’s 360-degree client profiles.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Aptean CRM is a powerhouse CRM with tools for marketing, sales, customer service, and call center functionality. You can even integrate it with the Aptean ERP software to create a single platform that spans your entire business. Whether you need a bird’s eye view of a client, department, or your business as a whole, Aptean CRM has got you covered. Performance-enhancing tools, performance metrics, and call center automation are all part of the robust feature suite.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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