Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
If you could describe a CRM as human, it might be BenchmarkOne. The CRM strives to connect the human element to the data, with customer profile pictures, social media links, and interactive timelines. It comes with a CRM app, and you can also integrate with email to work right out of your inbox. Another selling point is their Enterprise Plan, which comes with an unlimited number of users.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Like many small business CRMs, BenchmarkOne has a clean and intuitive design. But the UI still stands out from the pack, given the fast loading time, easy navigation, and striking simplicity. The CRM app is also notable for its user-friendly design and functionality.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Some "how-to" help and more technical help for advanced users. Check out their videos and webinars to walk through BenchmarkONE features and marketing strategies at your pace.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Like many small business CRMs, BenchmarkOne keeps it simple. However, they distinguish themselves from other CRMs by creating an engaging, social, and human CRM platform. Information is visual and dynamic, increasing user adoption rates. There are plenty of tools for sales and marketing automation, too.

Ease of Use

3.7
4.5

Support

3.5
4.6

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison