Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Bitrix24 is a full-featured CRM platform with a free version for unlimited users. It offers an extensive set of tools for sales, service, and marketing. As such, Bitrix24 can feel large and unwieldy to use--the interface is crowded with features. This presents a steep learning curve, and training will be necessary. However, few vendors offer such a full sweep of CRM features at such a great price.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Bitrix24 specializes in team management. After creating an account, you can invite your staff to the platform, assign tasks and see each other's progress on a multifunctional dashboard. The dashboard and overall layout of the CRM can be confusing, however. One of the particular design failings is you cannot remove options--you can only add more, creating a crowded UI.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
The Bitrix24 knowledge database is extensive, and you can answer most of your questions there. The articles are divided by topics and creation date, so it is easy to navigate. The blog also provides valuable insights on getting the most out of Bitrix24. Bitrix24 even has its own YouTube channel with tutorials on CRM use. Training courses for developers and administrators are available. And if you still can't find an answer to your questions, they offer email support.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Bitrix24 offers a rich feature set that can meet the needs of businesses of every size and industry. However, smaller organizations may find themselves overwhelmed by too many features. You can make use of the free version or set up a free trial of their paid plans to see if it's the right fit for you.

Ease of Use

3.7
3.7

Support

3.5
3.8

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?