Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Commence CRM is comprehensive enough to handle most business requirements while still remaining easy to use. It has features for sales, marketing, customer service, plus a project management suite. From one platform, you get an overview of your customer relationships, projects, and business overall. Commence CRM is designed specifically for small to medium-sized businesses.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Commence CRM is a simple yet powerful SaaS solution, which delivers a fully integrated suite of tools for sales, marketing, customer service, and project management. You get automated workflows, personalized customer interactions, and self-service tools that help your clients (and you) save time. It exceeds the capability of many CRMs by including a comprehensive suite of project management tools. Commence offers Gannt charts, portfolio management, budgeting tools, workflow reports, and more. Businesses can see the client through, from prospect to deliverables.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Commence CRM is available on a monthly subscription basis that includes support via phone, email and through an online knowledge base.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Ideal for businesses for 10 to 100 users that need more than the basics but the not the cost and complexity of higher end solutions costing much more. Easy to use, customizable and affordable.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison