Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Stay on top of contacts, relationships, and follow-ups with Contactually CRM. The real estate CRM frees up time by automating several tasks, such as data entry, task reminders, and client communication. The 360-degree client profiles help you put a name to a face and organize contact details, communication history, properties, and pipeline status. Contactually syncs with Microsoft and Google Workspace, as well as many popular real estate tools.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Contactually boasts that you can get the platform up and running in mere minutes. The real estate CRM loads quickly and smoothly, from both desktop and mobile. There are plenty of online training materials, such as FAQs, a Support Center, Webinars, and an Online Training Center. The interface itself is elegant and visually pleasing. Plus, Contactually has gamified some of real estate's more dreaded tasks, such as sorting contacts into buckets.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Contactually CRM automates several workflows, such as lead qualification, drip campaigns, and data entry. Wherever a prospect is in the pipeline, you can automate the appropriate communication. Alternatively, you can receive an alert once a prospect reaches a certain stage of the sales process and reach out personally. Contactually for real estate ensures everyone who contacts your business is given personalized and prompt attention.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Contactually satisfies the demands of both brokers and agents, resulting in higher-than-average adoption rates and helping the brokerage recruit, retain, and generate income. In the last 30 days, 75% of agents on brokerage accounts have checked in, strengthening relationships and expanding opportunities.

Ease of Use

3.7
4.2

Support

3.5
4

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison