Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Copper CRM is designed to work in perfect sync with the Google suite of office tools. You can expect effortless integration between Google and Copper, along with an interface that mimics Google's design principles. Onboarding is easy, and much of this CRM's functionality can be accessed right out of your Gmail account. Users can also relax knowing Copper CRM has passed Google's rigorous standards for security and functionality.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Copper CRM gained popularity for its high performance, top-level security, and easy integration with Google. It lacks some advanced features and instead focuses on usability, Google integrations, and sales features. Copper CRM has enough functionality to manage your leads, interact with them, and control your tasks, events, and opportunities. You can connect to your Gmail to import your data and contacts. In addition, you can use Google forms to pull in data from other sources, like your website. As for reporting tools, you can track your sales and revenues, set goals for your team, and analyze missed opportunities. The mobile version lets you conduct business from anywhere.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Customer support is provided via email with a 24-hour response time. Copper's Help Center contains articles, a search feature, videos, and webinars. You'll be able to learn the basics of navigating the platform there. Copper also provides a community forum.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
For Google-based businesses, Copper CRM is one of the best choices in terms of integration, functionality, and price. With a choice of three subscriptions, it can meet the needs of small to medium-sized sales teams. So, if your success strategy relies on leveraging Google products, Copper CRM will help you get the most out of them by providing a seamless platform for integration.

Ease of Use

3.7
4.5

Support

3.5
4.3

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?