Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
CRM Creatio is a complete marketing, sales, and service solution built on an intelligent low-code platform for process management and CRM. Midsize and big enterprises may now manage the entire client journey, from lead to order to ongoing account maintenance, in an efficient and effective manner. Creatio offers three integrated products that can be used independently or as part of a single CRM bundle: Marketing Creatio, Sales Creatio, and Service Creatio. Marketing Creatio is a multichannel marketing program that allows marketing professionals to build and maintain ongoing client communication. Sales Creatio is a sales force automation (SFA) tool that manages the sales cycle from lead creation to recurring customer management. Service Creatio offers customer service tools that aid in the interaction of customers. Creatio can be installed as a cloud-based solution on-demand or on-site, with data hosted in-house on the company`s servers. Creatio can be accessed via a web browser or a mobile app in both circumstances. The system is compatible with both Windows and iOS.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Processes can be easily customized to meet your exact specifications. The system includes a default application processing case for consumer loans, complete with pre-configured tasks and tips. Our users are guided through every stage of the loan management procedure by our user-friendly platform. You do not need to install any software on your PC or laptop to use the web application. The system is browser-based. Users will rapidly accept the new solution due to its user-friendly interface. Furthermore, free e-learning courses are provided to assist users in studying the system`s capabilities in greater depth. A mobile app allows you easy access while on the go.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Creatio has a variety of support options, including live chat, phone, and email. Users can also access the Creatio Academy, which provides substantial documentation and a wide range of training materials. Furthermore, we discovered the community forum to be an excellent resource for more technical issues.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Creatio applications, which are highly customizable and user-friendly, assist organizations of any size and industry in managing client-facing activities and providing an exceptional customer experience. The system enables midsize and big businesses to manage the whole client lifecycle, from lead generation to sales and constant customer service.

Ease of Use

3.7
4.7

Support

3.5
4.8

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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