Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Daylite CRM is specifically designed for Apple users. If your business is standardized on the Apple product suite, Daylite can work wonders for your productivity and profitability. It offers standard CRM features for sales and marketing, plus some unique functions not found elsewhere. For example, Daylite integrates with Siri for a hands-free CRM experience. It also offers project management. Built for teams of up to 100 users, subscription plans begin at $US 24/user/month.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
If you work in the professional services industry, managing a vast array of projects and tools is one of your biggest challenges. Daylite creates a fully customizable platform that integrates with all your other tools. It eliminates the need for several disparate apps, such as project management, calendar, word processing, and note-taking apps. You can also manage (versus juggle) several clients and projects from a single login. Daylite CRM leverages the existing power of your Mac-based tools to give you an affordable CRM that is user-friendly too. The software integrates seamlessly with all Apple products and has a look and feel that will be familiar to any Apple user.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
When problems arise, advanced support techniques ensure a speedy response time. We can ensure that your Daylite database runs smoothly and that correct backups are in place to prevent data loss.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Daylite combines powerful functionality with a great price. Unlike other platforms that cast a wide net, Daylite is a niche system. It's specifically designed for Apple products and professional service industries, such as real estate, law, and recruitment. It comes with features for sales and marketing, as well as a strong project management suite.

Ease of Use

3.7
4.4

Support

3.5
4.6

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison