Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Edge CRM is a standout sales CRM that offers much more than the standard CRM features. Every function has been thoughtfully designed to make your staff invested in using the software. With new features such as gamification and value-based task management, Edge CRM quickly gets users onboarded and active in using all its tools. It proves its worth–day one–as salespeople can sell, collaborate, and take care of administrative tasks with ease.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Edge is loaded with features to save you time. Create a proposal with just a few clicks using an Edge template. Or, you can customize your own. You can also create templates for bills, invoices, and other standard sales documents Emails templates are also available to be personalized to your process and clients. Edge CRM offers a task manager that can be public and integrated with staff calendars. It’s easy to coordinate on projects, even when working remotely. It also offers value-based analysis, calculating whether your time was well spent.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
They promise an in-depth training and undeterred support to your team from day one. It’s time to revolutionize your sales process.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Edge offers CRM solutions for many verticals, including pharmaceuticals, laboratories, manufacturing, consulting, and chemicals. It was made for salespeople by salespeople, and comes equipped with some unique features that make the software more engaging. You can motivate staff to outperform each other with gamification features. There are also loads of productivity tools to keep your staff focused on sales, while the CRM takes care of rote work.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?