Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
EngageBay, situated in India, provides a wide range of features at a reasonable price. It offers marketing, sales, and customer support capabilities and competes with prominent high-end solutions like HubSpot and Salesforce. There isn't much feature that you won't find here, and price starts at US$ 8.99/month. The automation suite is robust, with an unlimited number of custom processes that allow you to automate operations throughout your whole organization. Users evaluate EngageBay's chat support as excellent. Despite the time difference, you will not have difficulty contacting their customer service staff.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The CRM is swimming in features for sales, service, and marketing. However, EngageBay keeps the UI clean, entertaining, and simple to use. A simple drop-down list allows you to choose between service, marketing, and sales interfaces. This keeps the CRM from being overloaded with options and capabilities. The top navigation tabs clearly indicate the tools and functionalities of each module. Contacts, forms, landing pages, templates, campaigns, and more options are available. The option you choose is determined by the module you are in. Each module, however, contains an activity timetable. This displays every team member's engagement with the client and keeps departments on the same page.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Importantly, the quantity of customer assistance you may get from Engagebay is determined by the plan you select. If you choose the free version of any service, you will essentially be on your own, with access to a variety of resources and information tools that help you. The Engagebay website's product videos, articles, and instructions are quite useful, and there are even upcoming webinars to attend. If you need help with something particular, such as successful marketing segmentation or growing your business needs while relocating to a new country, you can always reach out to the community on LinkedIn and other social media sites.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
EngageBay is a unified company marketing software that combines sales, marketing, and service into a single, full product for growing businesses, startups, and SMBs. It is a powerful platform that allows you to do lead generation, business automation, email marketing, and landing pages all in one location.

Ease of Use

3.7
4.6

Support

3.5
4.9

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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