Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Five CRM is for telemarketing businesses and any large-scale outbound call center. The “five” in FIVE CRM refers to its core features: telesales, telemarketing, lead generation, lead management, and account management. It’s one of the best call center CRMs on the market, with over 30 years of experience. It also has built-in email marketing features, to warm up prospects and eliminate cold-calling.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
FIVE CRM offers customizable agent interfaces, built around each agent’s role and preferences. It has advanced dialing features, such as filterable call lists, automated dialing, and call-back features. You can also warm up your audience first with the inbuilt mass email tool. Customer conversations are recorded and stored for backup.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
n particular I have found Five CRM to be best in class for 1) Live support both on instant chat and phone - The support team always go above and beyond to help us out 2) Ability to manipulate live data (I don't get why other CRMs don't have the features Five CRM do)

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Five CRM is a very customizable and straightforward CRM built for call centers. It offers all the tools a telemarketer agent needs for success, including targeted call lists, automated dialing, and AI script prompts. Every call is recorded for quality assurance and customer backup. Plus there’s unlimited storage and a bulk email feature. It’s an advanced, and well-rounded sales and telesales solution.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?