Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
FreeCRM is a web-based customer relationship management and sales force automation software solution. Contact and lead monitoring, sales and contact management, sales pipeline management and forecasting, and customer service are all excellent uses for free CRM. CRM systems ensure that your sales, marketing, and support operations are all working toward the same goal, allowing you to take your company's success to greater levels. The CRM's name, on the other hand, is slightly misleading - perhaps it was intended to fulfill the enormous volume of searches for "Free CRM." There is, in fact, a free version, but it is fairly limited in functionality, and the premium versions are quite pricey.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
If you have the premium version, you may customize each menu. Even the free edition gives you a lot of choices for customizing your homepage, such as adding or removing modules and dragging and dropping them to where you want them. You may also choose other options such as profile settings, security settings, personal user settings, voice settings, data setup, and so on. With so many options, the user interface is a little cluttered, and you may need some time to get used to it. One thing we didn't like about the UI was its over-colored theme, which used practically every color in the rainbow, making it appear a little unrefined in our opinion.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
From 9 a.m. to 5 p.m. EST, from Monday till Friday, FreeCRM provides live support to help you solve your problems quickly. If live assistance is unavailable, you can send an offline message directly from your dashboard. Most smartphones can access FreeCRM, however there is no native mobile app or smartphone version of the portal.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
FreeCRM is a fully-featured, robust, and adaptable application that is suitable for sales-driven small/startup firms that need to manage a wide range of activities at the same time. It includes practically all of the cutting-edge features you desire in your CRM software, such as contact management, task management, lead management, and sales management, as well as email and SMS marketing campaigns and document sharing, as well as voice calling and strong reporting tools.

Ease of Use

3.7
4.3

Support

3.5
4.6

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?