Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Freshworks offers enterprise-level features at small business prices. The CRM comes with a wide range of tools for sales and marketing. However, you'll need a separate subscription for customer service (Freshdesk). With an AI assistant, rich feature set, and excellent customer support, this platform is one of the highest-rated CRMs on the market.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
This next-generation AI-powered platform provides users with sales and marketing automation tools, chat and telephony, and up to 32 analytical reports. The dashboard summarizes all of your recent activities, including upcoming tasks and appointments. The customization options here are limited; you'll need to switch tabs to see your sales performance and other KPIs. But navigation is simple, and you can quickly jump between deals, contacts, reports, and leads.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Freshworks offer support tickets, knowledge base plus search, and user guides. They also provide chat support, and you can reach them across all the social media platforms.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Freshworks is a great deal for large organizations with extensive sales networks trying to boost their effectiveness. Small companies can also benefit from this CRM, as its basic version offers plenty of functionality for small teams. Plus, the system requires minimal onboarding and can be mastered quickly. Several subscription tiers and add-ons are available. So, while it may be a bit confusing choosing the right subscription, you'll be sure you only pay for what you need.

Ease of Use

3.7
4.5

Support

3.5
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?