Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
If you're in the market for a new CRM, you've likely heard of HubSpot. It's at the top of every top CRM listing and claims over 100,000 users worldwide. Established in 2006, HubSpot trailblazer a new path for sales and marketing called the inbound approach. The inbound approach is all about providing value to your customers at every touchpoint. To this end, HubSpot offers hubs for sales, marketing, and service as well as a free CRM.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Hubspot is a multifunctional and easy-to-use CRM that keeps all your customer-facing departments in sync. All your customer data is located in one place, making it easy for teams to coordinate. Dashboards keep all your data and work processes visible from a single screen. By integrating with your other tech tools, you can do just about anything from within HubSpot—send invoices, create a WordPress post, or make a hands-free sales call. Despite the extensive functionality, HubSpot keeps things simple with its user-friendly interface.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
HubSpot offers many support channels. Free subscribers can turn to their online knowledge base for tips and troubleshooting advice. You can also look to the vibrant HubSpot Community for user suggestions and support. Paid subscribers can reach support via email, chat, or phone.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
The free CRM is excellent for small businesses and startups who want to manage customer data and streamline office processes. Many users rate HubSpot as the best free platform on the market. The paid hubs provide an extensive range of functionality for sales, marketing, and customer service. You can expect innovative features, extensive knowledge and support, and a user-friendly interface. However, the premium plans are more expensive than most CRM vendors. We recommend a 14-day free trial to let you weigh the pros and cons of a paid subscription. Alternatively, you can sign-up for the free CRM system to get a sense of the platform's performance.

Ease of Use

3.7
4.4

Support

3.5
4.4

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison