Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Infor CRM software allows an organization's sales, marketing, customer service, and support teams to see every customer interaction point. Users may use rich customer profiles and sales productivity tools to find opportunities to optimize the effect of each contact and streamline sales operations. With a broad range of analytics, sales management tools, and proactive alerts, you can drive accurate forecasting, informed decision making, and efficient team and territory management.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Built on cutting-edge, adaptable technology, Infor can be easily adapted and customized to your specific business needs – whether you want your CRM deployment to be on-premise or hosted in the cloud, Infor CRM can provide access to your data when and where you need it, as Infor CRM also provides a high-quality mobile CRM solution for mobile phones and tablets.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Within the Infor application, there is a module called Customer Service and Support. With the expenses of acquiring new customers being 5-10 times greater than the costs of maintaining existing customers, Infor CRM may have a significant influence on the bottom line by assisting in the development of long-term connections with your customers. CRM combines deep product and technical expertise, significant industry experience, and the entire power of Infor's resources to the goal of making the clients amazingly successful, and Infor CRM presently supports customers in 168 countries.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Infor CRM is a solution for small to medium-sized businesses and departments within bigger corporations. Infor CRM offers dependable, adaptable solutions in over 70 industries.

Ease of Use

3.7
3.7

Support

3.5
3.6

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?