Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Insightly is a powerful, visually appealing system that combines CRM with project management. The extensive functionality includes marketing automation, lead management, and custom dashboards that are a pleasure to view. Considering the best-in-class design and extensive functionality, the subscription fee of US$ 29 per month seems well-justified.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Insightly has a beautiful, contemporary look and feel. All the best design principles come together to create a CRM that people enjoy using. The layout is intuitive, as are the tools--you won't need extensive training to get the software up and running. Insightly is also packed with highly visual dashboards and reporting features. Navigation can be carried out via a vertical ribbon in the left corner. You can shift between projects, emails, deals, reports, and your current tasks. You'll see a plus icon in the right-hand corner where you can easily add new tasks, contacts, leads, organizations, and opportunities. Insightly also includes a search bar.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Insightly is renowned for its customer support. All subscriptions (including free users) get access to email support, informative articles, FAQs, video tutorials, and a community forum. Paid users have access to phone support from 8 am-4 pm, weekdays. You can subscribe to a customer success plan for an extra fee, which offers 1-on-1 coaching and onboarding.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Insightly is excellent for small to medium-sized businesses, especially those that want a smooth handover between sales and project delivery. Solo entrepreneurs can also benefit from the free (for two) plan. Insightly offers a flexible platform that can benefit users across sales, operations, and support. The attractive, interactive design also makes it a good match for businesses that have had trouble with CRM adoption in the past. People actually like using Insightly, giving it a leg up on many CRM systems. A 2-week trial is available to test drive the software.

Ease of Use

3.7
3.9

Support

3.5
3.7

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison