Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
InStream is a cloud-based customer relationship management platform that offers solutions for managing company connections and monitoring client interactions. Client service agents may create alerts and notifications for activities and assure quick servicing of customer enquiries using InStream's real-time notification system. With the InStream communication tracker, users can trace incoming and outgoing phone conversations and email interactions and guarantee correct follow-ups for each activity. InStream may connect to numerous mailboxes, including Gmail, Hotmail, Outlook, and other email service providers, to share contact information.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The features of InStream are based on lead management and client communication organization. You may add an unlimited number of custom fields to every contact, as well as tag and categorize lead and customer discussions. These capabilities, when combined, make it simple to see and search the full history of communication between your organization and a contact. The platform's UI is the most appealing aspect of InStream. InStream provides a basic environment with comfortable menus and easy messaging systems, unlike many CRM solutions that are cluttered, complex, and overwhelming. This is especially useful when first getting started with the program because there is very little that managers need to set up before asking team members to begin creating contacts.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
InStream also struggles to provide help. The firm is located in Poland and does not have a customer support staff in the United States. As a result, it is difficult for US users to obtain help during regular business hours in the United States. Furthermore, the firm is slow to respond to emails requesting information. The lack of fast customer support is exacerbated by InStream's very small user community. There isn't a lot of documentation on the company's website, and there isn't a forum where you can obtain help from other InStream customers.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
InStream is a personal CRM platform that is ideal for small and medium-sized businesses in a variety of industry sectors. The system allows you to create an endless number of lists customized to specific demands that may be flexibly changed to your company's profile. This makes InStream.io a suitable solution for all companies that rely on long-term relationships with customers and do not focus only on one-time-sale.

Ease of Use

3.7
4.7

Support

3.5
4.6

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
no

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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