Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Karma was designed for small businesses to manage contacts and unite sales teams in a unique and straightforward manner. KarmaCRM aims to simplify the process of tracking sales leads and agendas by streamlining information into simple tasks. By integrating Karma's CRM platform, businesses may develop processes that will maximize the effectiveness of their sales staff. In useful and adaptable apps, milestones, tasks, assignments, and contacts are clearly arranged.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The base level package does not include any customization options. You must sign up for a Pro (US $39/mo.) or Premium (US $55/mo.) account. This grants you access to a completely configurable dashboard where you may construct a variety of "widgets." A widget is a UI component that is embedded and performs a specific function or shows certain information. You might, for example, create a widget to display rotting deals or tasks due this week. You may construct numerous widgets to display any subset of data that is important to you. Karma is simple to use in addition to being simple to adapt. Users design their own dashboard. Because users develop their own software solution, you won't need to spend much time educating them.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Sending an offline message and then waiting for a response is really inconvenient - this does not happen with Karma users. You may communicate with your team members using a simple, robust messenger that is similar to the one available on Facebook. The Karma support team truly understands how to look after its customers. As soon as you join up, they assign a representative to assist you in the case of a problem.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Small to medium-sized businesses and firms are looking for an easy method to remain in touch with their prospects, customers, vendors, and suppliers. KarmaCRM is developed for small sales teams. It is a basic platform with only fundamental CRM functionality. This allows you to keep your contacts, prospects, and sales organized by concealing the powerful, comprehensive backend system.

Ease of Use

3.7
4.4

Support

3.5
4.6

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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