Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Knack understands that there's no one-size-fits-all CRM. So, the software lets you choose the apps you need from hundreds of templates. You get a tailor-made CRM without the cost of developing your own software. Everything within Knack can be done without code. It offers tools for productivity, communication, eCommerce, and more. The flexibility makes it good for all industries and business sizes.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The UI is straightforward and doesn't offer much visual appeal, aside from simplicity. What sets Knack apart is your ability to customize this solution. The software is versatile enough to handle verticals as disparate as healthcare to non-profit organizations. With the ability to add tailor-made apps, your system adapts to your business processes. This increases user adoption rates and reduces time spent on training. The initial setup, however, will take time as you choose from hundreds of possible apps. For an added fee, you can hire a Knack expert to help plan and develop your Knack CRM system.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Monthly pricing plans are available. Support is offered through email, chat, over the phone, via Skype and through a support portal.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
From global enterprises to SMBs to non-profits and everything in-between, Knack is an invaluable service for anyone who wants to transform their data into a powerful online database.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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