Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
LeadSquared understands that field sales is a complex process. The CRM tracks all activities undertaken in the field, such as sales calls, meetings, presentations, and records time spent on each activity. Managers can also generate sales reports based on various parameters, such as sales goals, sales forecasts, average deal size, and top deals. LeadSquared can also streamline all of your communication channels into a single platform. Simply click on a client record to see all customer touchpoints, from social media to phone calls to email and more.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
LeadSquared has many advanced features for sales. Training is advised so you can make the most out of this sophisticated sales tool. The UI looks a little dated, and users complain of the uninspired layout. However, it's a reliable system with a wealth of features to speed up your sales cycle, nurture leads, and make your sales reps' lives easier. Free trials and demos are available so you can judge for yourself. The CRM also has one of the highest-rated customer support teams in the industry.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
You get real-time updates to your customer profiles, such as call time details, connected calls, unanswered calls, notes, text conversations, emails, and more. This creates a deep knowledge of every customer and prospect, allowing you to deliver a relevant sales pitch or a targeted marketing campaign. LeadSquared even records telephone calls.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
LeadSquared is used in education, travel, real estate, financial services, health & wellness, IT services, business services, software, marketing agencies, event management and online businesses.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison