Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Marketing 360 is an all-in-one marketing platform that assists eCommerce stores, enterprises, small businesses, and entrepreneurs in increasing sales and growing their brand. It combines digital marketing tools, website designs, and professional marketing services, offering online businesses with an integrated internet marketing solution for campaign management. Marketing 360 has three key purposes: to gather and use data for specific marketing goals, to add human knowledge to better campaigns, and to make online marketing data from all resources available in one easy-to-access interface.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Marketing 360 CRM is pretty easy to use and allows you to maximize. You will be able to see very clearly what the cost of each component of the digital program is. The CRM is very easy to use and allows us to maximize each lead. The emails can be automated based on various selections. It is a great platform for digital marketing for small businesses.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
In the help center you’ll get app walkthrough videos, tutorials, best practices and more when you browse our extensive support documentation. Besides, you may log in to see your dedicated point of contact. Call, text, email or schedule a call with them to get help, or call our main lines. Subscribe to them on YouTube for marketing tips, how-to videos, webinars and more to grow your brand.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Marketing 360 is used by over 20,000 small businesses to manage and grow their businesses. The platform is designed for small- to medium-sized businesses to deliver certified digital marketing software solutions and provide those organizations with unrestricted access to marketing professionals like software/website developers, SEO specialists, content writers, marketing experts and video producers who have a clearer understanding of their digital marketing needs.

Ease of Use

3.7
4.6

Support

3.5
4.8

API Access

yes
no

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison