Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
OrangeCRM is a modular CRM. On top of typical CRM functions, you have a choice of twelve different modules, such as banking, events, and admin. You pay for the features you need, reducing cost and complexity in the long run. However, it is an enterprise-level solution with a price to match, with the Essentials package beginning at US$ 995/month. That includes modules for Customer, Fulfillment, Banking, 3rd Party Email Services, and a dedicated technical specialist. You get a 60-day money-back guarantee when you subscribe to OrangeCRM.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Maximizer CRM has been around for three decades and it shows. Many users describe the interface as dated, and it lacks some of the drag-and-drop functionality we’ve come to associate with cloud-based software. The home screen is busy and customizing Maximizer is more difficult than it needs to be. As far as CRMs go, Maximizer CRM is in the middle of the pack for ease of use.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Get help from our friendly support team. Find the support phone number, email, and hours of operation. Watch free tutorials and learn at your own pace while experts demonstrate Maximizer’s many features. Quickly find answers to commonly asked questions. See if your support question has been answered already. Whitepapers, ebooks, articles, and on-demand webinars to help you improve your CRM mastery.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Maximizer has the capabilities to serve clients looking to get started, get growing or get strategic. Whether you're looking to move away from an Excel spreadsheet or drill down on data, we can help.

Ease of Use

3.7
3.8

Support

3.5
3.9

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison