Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Membrain is a CRM for sales teams developed for B2B to implement sales strategy and design processes for deal winning behavior. Membrain Sales Enablement CRM coexists or enhances an existing CRM, providing tools in which sales staff may be trained for improved performance, optimizing and executing sales strategies. Membrain consists of elements including a CRM database, sales enablement tools for sales process workflow, content templates, sales forecasting and analytics tools and tools for productivity and collaboration.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Membrain simplifies the sales process and helps sales teams to create and implement plans to meet their targets constantly, therefore simplifying the implementation of your selling strategy. It helps to generate more detailed reports that are visually quick to access and understand, including the status of data. It has automation features that lead to understanding real sales opportunities. Its interface is excellent, professional and at the same time easy to use, Membrain enables its users to create an efficient workflow. Membrain enables individual success throughout sales lead and opportunity, with constant assistance. Membrain has all the information and functionality that leaders and decision makers need to lead their team to success in each point of sales.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
When using a CRM like Membrain, customer service is highly vital. Timely customer assistance is important when investing in your business such as Membrain. Customer service involves support in the installation and training of the product or service, the troubleshooting and update. Customer support also includes phone reply service and live chat assistance,

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Membrain CRM is perfect for B2B sales organizations selling on value rather than price, with a minimum sales cycle of 3 months. It’s the right choice for companies that are looking to escape from traditional CRM systems to drive sales effectiveness.

Ease of Use

3.7
4.7

Support

3.5
5

API Access

yes
yes

Free Trial

yes
no

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
no

Social Integration

yes
no

Email Marketing

yes
no

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?