Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Businesses seeking a powerful CRM with advanced features, complex reporting capabilities, and integration with Microsoft should consider Microsoft Dynamics. The extensive integration with Office 365, Skype, SharePoint, and other Microsoft apps is a distinctive feature of this modular CRM.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The software is surprisingly easy to use, considering the vast number of features. However, like any large software solution, it takes time to learn the ins and outs of this powerful tool. It has a minimalist interface and lifts a lot of the best elements from other CRM platforms. Customization options are extensive, and you can create an unlimited number of dashboards. The CRM also operates as a platform for the entire Microsoft ecosystem. All of your Microsoft tools can work in tandem from a single login. In addition, the system incorporates a built-in automated fraud protection tool for better security.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Comprehensive self-help materials cover every issue concerning Microsoft Dynamic 365's use. They include technical documentation, educational articles, video tutorials, and a user community. There is also email support and help desk ticketing. For severe issues, there is 24/7 customer care via phone. Lesser problems will be solved during regular business hours unless you subscribe to their professional support plan beginning at US$ 9 per month.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Microsoft Dynamics 365 is best for large organizations. If tight integration with the Microsoft suite is a crucial requirement, Microsoft Dynamics 365 is your best bet. This AI-powered platform combines advanced features for sales, marketing, customer service, plus ERP functions. It is a complex and expensive CRM solution; however, many enterprises find it is well worth the cost.

Ease of Use

3.7
4

Support

3.5
4.2

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison