Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Neon One is one of the biggest names in non-profit software. They handle 35,000 charities and nonprofits. Every aspect of giving, outreach, and grant management is covered with their comprehensive platform. You can even build customized databases around donors, volunteers, partners, and government institutions.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The customizable dashboard comes with retention widgets, note tracking, donation tracking, and every possible detail you need to know about your givers and volunteers. Instead of being siloed on spreadsheets, this data can be used strategically. For example, creating lists of people who volunteer around the holidays vs. summers. You could even separate prospects into groups based on their personal reason for investing in the charity.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Help staff and volunteers quickly engage members with built-in: email, marketing, event management, and reporting features. Member management software made easy - with trusted partners like QuickBooks, Constant Contact, and MailChimp.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Neon One is built for small to midsize non-profits. It can juggle all the moving pieces of your charity organization–from volunteers to events to fundraising and more. This established company has helped serve 35,000 non-profits and counting. Make A Wish Foundation and Big Brothers Big Sisters are just a few of the notable clients who use Neon One to build their mission.

Ease of Use

3.7

Support

3.5

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?