Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Nimble provides browser widget-based and mobile-based sales force automation and social CRM solutions for small and medium-sized organizations. The system automatically populates client profiles and interaction histories across a variety of popular platforms, including LinkedIn, from contact lists, email chats, and social media activity. Nimble has integrated social listening to keep client profiles up to date, in addition to contact and pipeline management tools such as deal tracking, task management, and notifications.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Nimble is a rather simple CRM solution. Its web-based interface is quite clean and appealing, and it should not have a severe learning curve. The only complaint is that it isn't responsive,' which means that using Nimble on a tablet or phone isn't ideal. However, there is a decent iOS / Android app available that provides a lot of critical Nimble features to customers on the move..

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Nimble provides a number of methods to contact the staff in order to give the best service possible. First, they recommend watching Nimble's recorded demos on their YouTube channel. These are previous webinars held by our CEO Jon Ferrara, the Nimble specialist. Nimble invites you to join daily webinars with a limited number of participants after checking their YouTube channel. Besides, Nimble provides its customers with a forum, knowledge base, where you ask any question that disturbs you.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Nimble connects thousands of small to mid-sized company teams that are effectively nurturing personal and business relationships across email, social networks, and over 90 cloud-based business tools. Nimble combines the benefits of traditional CRM, traditional contact management, social networking, sales intelligence, and marketing automation to create a strong relationship management platform that offers relationship insights wherever you work.

Ease of Use

3.7
4.3

Support

3.5
4.3

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?