Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Nutshell is an all-in-one growth software platform that enables sales and marketing teams to collaborate to win more deals. Nutshell provides easy to use CRM, sales automation, and email marketing tools, limitless data and contact storage, and world-class live support that is simple enough for any team but powerful enough for any firm. Nutshell works because it motivates your team to use it, increases the amount of time they spend selling, and assists you in closing more transactions and growing revenue. Every Nutshell subscription comes with limitless data and contact storage, friendly customer service from actual people, and completely customizable analysis tools.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Nutshell CRM organizes and simplifies everything, beginning with its dashboard, which serves as your command center. You may launch activities and assignments, check appointments and timetables, access contact information, check sales status, and monitor your sales team's success, among other things, from there. You get reporting tools that allow you to see your team's sales performance as well as their qualitative productivity and effort in real time.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Nutshell provides its users with a help center where you can find support with their collection of various training videos, articles and knowledge base for Nutshell usage, configuration and marketing.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Small businesses that need an affordable and easy-to-use CRM, sales automation, and email marketing platform that actually helps you close deals, and can be fully implemented in days, not weeks.

Ease of Use

3.7
4.2

Support

3.5
4.2

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?