Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Odoo is an open source software that comes in three flavors, two of which are hosted locally and one in the cloud. Odoo S.A. and its community have created over 7,300 applications, making them available to the public. This service is unique in that it is totally customisable. More than 30 approved applications cover the great majority of business cases, and they all connect to the same database on Odoo's servers.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Odoo has a highly clean and visually appealing interface, which makes it much easier to use. It may appear to be a little detail, but with most CRM software delivering the same basic capabilities, a decent interface makes a significant difference. The integration with other products also contributes to a positive experience.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Odoo CRM has a user-friendly sales dashboard that allows you to conveniently follow various actions in the sales funnel. It automatically selects relevant leads from your inbox and allows you to easily manage your sales funnel with drag and drop functionality.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Odoo open source software exists to assist everyone, from individuals who only require a blog to large corporations who require a comprehensive ERP. Odoo ERP's cloud-based Online Edition provides a tailored solution specially intended to meet the demands of SMEs. Each business function is handled by a separate app in this highly modular system. This allows growing businesses to start with a few apps and to adopt more as their needs change and evolve.

Ease of Use

3.7
4

Support

3.5
3.7

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?