Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Ontraport is an extremely customizable, strong yet simple CRM. It provides a marketing suite at corporate level and comprehensive automation features. In 2020, Ontraport was in the top 20 CRMs for both the software and the production of the landing page. Ontraport specializes in searching for new clients and automates many administration and tracking so that you can give quick, consistent and tailored service.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Ontraport takes you some time to understand how to browse and to use its features, whether it's basic or more difficult. Once you know the interface, it is likely you'll find the more complex stuff (think coupons, limited trials) will work quite well on Ontraport for you. Bear in mind that such more complicated functions may also demand some technological know-how. Thankfully, if you lean to Ontraport and cannot (or don't have the time to) build up your entire business, a few qualified consultants from Ontraport are prepared and happy to help make your dreams of Ontraport a reality.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Unlike companies that devote more resources to sales and marketing, Ontraport's support team is the second-largest (after engineering) and a primary emphasis of the company. In contrast to tools that provide email only or limit assistance to more advanced plans, Ontraport offers free live chat, email or screen sharing at all plan levels. They have a team that is exclusively committed to ensuring that new users are confident in their application and are specifically educated in migrating from other applications. Two new releases a week are released by their developers, each week. This implies more new features and quicker debugging.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
It's ideal for small to medium-sized companies looking for a simple CRM with comprehensive automation tools. The extensive range of ecommerce capabilities will also benefit online companies. Ontraport is best suited for small to medium-sized businesses looking for a combined business and marketing automation platform.

Ease of Use

3.7
3.8

Support

3.5
4.3

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?