Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Oracle CRM can assist firms in optimizing their sales processes and, as a result, increasing sales productivity. Oracle CRM, a market leader in CRM, features a rich, comprehensive, and user-friendly interface, as well as several deployment models and market segments. Businesses and sectors will find it simple to manage customer relationships using Oracle CRM. Oracle CRM assists firms in making wiser business decisions by allowing you to oversee and manage the many stages of the customer connection. Oracle CRM can automate many processes, from lead qualification and categorization to opportunity tracking and management.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The best thing about Oracle CRM is that it doesn't require you to go through complicated installation procedures or buy other software to use it. The software identifies your development environment and accesses your business logic and service-related data via its extensive set of APIs. The solution allows for automated authentication within your networks and portals and does not require login credentials every time you use it. You will be able to address even the most complicated CRM issues effectively and enhance productivity more than with any other CRM thanks to the intuitive and user-friendly technologies utilized to design Oracle CRM.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Oracle support delivers comprehensive maintenance, features, and functionality for Oracle products including Oracle E-Business Suite, Hyperion, JD Edwards EnterpriseOne, PeopleSoft, Siebel CRM, Oracle Database, software, systems, and storage products.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Leading enterprise-grade relational database that offers secure data management and transaction processing for enterprise-scale database technology stored in the cloud or on premises.

Ease of Use

3.7
3.9

Support

3.5
3.9

API Access

yes
yes

Free Trial

yes
no

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
no

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?