Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
OrangeCRM is a modular CRM. On top of typical CRM functions, you have a choice of twelve different modules, such as banking, events, and admin. You pay for the features you need, reducing cost and complexity in the long run. However, it is an enterprise-level solution with a price to match, with the Essentials package beginning at US$ 995/month. That includes modules for Customer, Fulfillment, Banking, 3rd Party Email Services, and a dedicated technical specialist. You get a 60-day money-back guarantee when you subscribe to OrangeCRM.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The Customer Module is included in the Orange Essentials Plan. This module covers the entire customer lifecycle, and includes features for marketing, sales, and customer service. Orange prioritizes efficiency and gives you loads of automation features that can handle your repetitive and tedious tasks. You’re in control and can set the automation controls and goals to match your business processes. It’s also equipped with contact management. You get a 360-degree view of the customer and their lifetime history of interaction with your company. The system is capable of managing millions of records. Sales reps, marketers, and customer care agents can all access client info with just a click. And you never have to worry about outgrowing Orange as your business scales. The system is customizable, easy to navigate, and built to process enormous volumes of data.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
OrangeCRM offers you a variety of support options from an extensive online help manual to live chat support. For faster access to our support team, please contact us using our office phone numbers, use the contact form or make an appointment.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Designed for enterprises of all sizes, it is a web-based solution that helps manage relationships with customers via customer care, email marketing, budget management, fraud protection, etc.

Ease of Use

3.7
4

Support

3.5
5

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
no

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?