Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Citrix Podio is the new way to organize, communicate and get work done. More than 500,000 organizations use Podio to run projects and company departments. This includes everyone from small growing companies using Podio to run their entire businesses to innovative teams in enterprises. Podio speeds communication and provides the transparency and accountability needed for efficient teamwork, by enabling people to organize and track work in one easy-to-use place.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
You essentially build your own CRM by choosing apps from the Podio Apps Market. You’ll find hundreds of prebuilt apps for a variety of business functions, from HR to Property Listings. If you don’t find what you need, you can create your own app in just a few minutes. Apps are easily added and removed as your business evolves. Users can create a dashboard that functions perfectly for their business, versus wading through a lot of functionality they don’t need. Podio also allows you to create unlimited Organizations. If you’re managing more than one company, you can create a new set of apps and workspaces for each business. In the left hand column, you’ll see a list of your organizations. There’s no need to log in and out of various accounts; it’s just one account, one login, for all your companies. Some users claim that the interface is not sensitive enough. However, Podio delivers great versatility and consolidates many business practices into a central hub. Even with a lack of touch sensitivity, it is a top-performer in the ease of use category.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Podio offers all types of support including knowledge base, video tutorials, webinars, phone support, and help center with useful information.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
More than 500,000 organizations use Podio to run projects and company departments. This includes everyone from small growing companies using Podio to run their entire businesses to innovative teams in enterprises. Podio speeds communication and provides the transparency and accountability needed for efficient teamwork, by enabling people to organize and track work in one easy-to-use place.

Ease of Use

3.7
3.9

Support

3.5
4.1

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
no

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
no

Analytics & Dashboard

yes
no

Lead Management

yes
no

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?