Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Propertybase offers a vast suite of products, from website creation to listing management to back-office automation. The price may make it out of reach for small businesses, with the basic plan starting at US$ 399/month. However, it's an end-to-end real estate solution with plenty of tools to speed your sales cycle, stay on top of listings, and market to prospects.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Propertybase offers two editions. The Propertybase GO edition is an out-of-the-box product. It's best for businesses that want easy adoption and a simple user experience. It offers a comprehensive set of CRM tools for real estate that any agency would find useful. However, it's not as customizable as other platforms, and the analytics are somewhat basic. The Propertybase Salesforce edition is a customizable platform. It requires more time to build out your personalized software solution. It's better for more complex agencies with an international presence. Both customization and training take more time compared to Propertybase GO. It's a tailor-made system that offers deep data analysis.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
A Propertybase website is included in your subscription. This will save you the cost of hosting and developing your own site. Plus, the CRM will send all web behavior directly to your customer profiles. You can see favorited properties, saved searches, page views, search criteria, plus how they navigate around your page.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Propertybase is the world's leading real estate marketplace. In more than 60 countries, we work with brokers and agents in the residential, commercial, and developer markets. The Propertybase platform streamlines and simplifies the real estate company by establishing repeatable, simplified, and effective processes for managing the whole sales cycle.

Ease of Use

3.7
4.4

Support

3.5
4.6

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison