Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Prospect is a stock-aware CRM, meaning it handles all the back-office processes required to fulfil orders. It also offers plenty of tools for your sales reps, such as pipeline management, quotes, and product catalogs. Prospect CRM keeps marketing, sales, and production lines communicating and is best for B2B companies that handle physical products, like manufacturers, wholesalers, and distributors.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Prospect CRM sits squarely in the middle in terms of ease of use. It incorporates a lot of features on top of CRM, such as eCommerce, order processing, inventory management, and delivery tracking. The sheer number of features means the software will take longer to learn. However, the integration between front-office and back-office creates a much more streamlined business. Keeping all business platforms and information in a single place also increases efficiency, productivity, and turnaround time between order to delivery.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Help Desk ticketing ensures all customer issues are recorded and routed to the correct department in real-time. Customer service, accounts, and warehousing all speak to each other using the ticketing system. Cutting the time between problem to solution also makes for a great customer experience.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Prospect CRM is geared toward B2B companies that sell physical products, such as manufacturers, wholesalers, and distributors. Prospect manages the complex B2B sales process where closing can take months. It also creates quotes, accepts orders, manages inventory, and tracks deliveries. With eCommerce integration, you can ensure your business never stops selling.

Ease of Use

3.7
4.8

Support

3.5
4.9

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison