Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
SAP CRM is an excellent choice for businesses already using the SAP software ecosystem. It connects effortlessly to other SAP suites, such as finance and back-end operations. It’s a comprehensive solution for sales, marketing, and customer service departments. It also provides some of the most advanced data analytics on the market. However, it’s difficult to integrate SAP with third-party tools. CRM is also too large and expensive for most small businesses and startups.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The SAP CRM interface is configured based on roles, similar to Salesforce. In other words, your customer service team will see a different screen than a sales rep. This makes for a simple and uncluttered user experience. Further customization can be made based on personal preferences, such as the layout. Slow performance is a common complaint among SAP CRM users. It also lacks the modern and responsive interface common to cloud-based software.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
SAP Customer Relationship Management (SAP CRM) is a comprehensive solution for managing your customer relationships. It supports all customer-focused business areas, from marketing to sales and service, as well as customer interaction channels, such as the interaction center, the Internet, and mobile clients. SAP CRM is part of SAP Business Suite. The SAP CRM documentation offers a comprehensive description of the functional scope of SAP CRM and highlights the relationship between the application and the underlying technologies. For information about the SAP CRM business scenarios and processes, see SAP Help Portal

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
It’s great marketing, sales, and customer service departments for all sizes of business.

Ease of Use

3.7
3.8

Support

3.5
4.1

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
no

Molile Access

yes
yes

Task Management

yes
no

Social Integration

yes
no

Email Marketing

yes
no

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?