Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
SharpSpring marketing automation software has comprehensive features to serve a wide range of sales and marketing demands. It is a cloud-based solution that incorporates CRM, sales connectors, and programmable and automated marketing campaigns for email, social, mobile, and content. SharpSpring has the power and ease of use to capitalize on any digital marketing tips you want to employ.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
SharpSpring provides a robust yet user-friendly platform for marketing automation needs throughout the marketing and sales landscape. The platform has built-in visualizations that allow you to easily assess lead scoring, develop experiences with branching logic, and construct dynamic forms and landing pages. SharpSpring, most significantly in today's fast-paced marketing world, offers a variety of set-it-and-forget-it automations across its feature set. Automations like dynamically changing form fields or activating lead outreach depending on intended experiences are crucial to providing tailored, profitable experiences.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
SharpSpring assistance is available in a variety of formats. Users can receive one-on-one assistance by filing tickets through a support site. There is also a phone line that consumers may call for direct assistance Monday through Friday from 8 a.m. to 8:30 p.m. Users can also receive contextual assistance within the app. The app contains a multitude of useful instructions that are merely a few taps away. There's also a large knowledge library and peer network to help you troubleshoot and learn more about SharpSpring.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
SharpSpring is an excellent choice for medium and big organizations, as well as marketing agencies and companies. Its ease of use and broad feature set also make it an excellent choice for smaller firms, as long as they have a solid marketing strategy and the financial resources to support the system. SharpSpring might be used by smaller organizations as a one-stop shop for CRM, lead management, and critical marketing needs, as well as critical marketing automations.

Ease of Use

3.7
4.8

Support

3.5
4.9

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison