Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Slate is a comprehensive CRM designed for higher education, used by over 1400 institutions worldwide. The CRM manages the entire student lifecycle, from prospects to alumni. You can manage touchpoints, student records, and academic performance from a single platform. You can also automate communications across text, email, and print.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Slate's Events module makes it incredibly easy to add events, manage registration and payments, and report on event attendance. Event registration can be accomplished using a form builder, or by using the API to interface with an existing registration system. Any information collected via the even and registration process gets synced to the student record. You can then target students and alumni based on events they're most likely to attend.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
You can connect with students across SMS, email, voice, print, and social media--all from a single platform. There's no more time wasted toggling between tools, plus all your student data is integrated into one platform for accurate, detailed student profiles.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Slate by Technolutions is the only CRM purpose-built for higher education to support the evolving needs of modern admissions/enrollment management, student success, and advancement through outreach, travel management, online applications, online reading, and more. Slate is trusted by a community of more than 1,400 colleges and universities.

Ease of Use

3.7
4.2

Support

3.5
4.2

API Access

yes
no

Free Trial

yes
no

Free Version

no
yes

Contact Management

yes
no

Molile Access

yes
no

Task Management

yes
no

Social Integration

yes
no

Email Marketing

yes
no

Analytics & Dashboard

yes
no

Lead Management

yes
no

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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