Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Soffront CRM is a sophisticated platform that can serve everyone from small businesses to large franchise operators. The platform focuses on “user ROI” and ensuring the user benefits in terms of added convenience, efficiency, and time saved. Salespeople are incentivized to use the CRM, creating a win-win situation for employees, businesses, and customers. Soffront is a complete CRM package, with features for sales, marketing, and service teams. It also offers digital marketing services and franchise solutions.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Soffront’s first priority is to the CRM user. They’ve designed a platform that immediately incentivizes sales reps to use it. Features like click-to-dial, 360-degree client profiles, and automated data syncs save time and make life easier for reps. The UI is also clean and easy to navigate. These features improve user adoption rates, and help create a single source of truth for your business. Plus, improved efficiency helps your business scale and drive greater profits.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Soffront CRM supports 93% of Customer Service and Support functionalities. Other CRM software packages on the market average 82% coverage in this module, meaning the Soffront Software solution has a notable advantage here.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Soffront CRM serves businesses of every size. It has features for sales, marketing, and service teams, along with digital marketing services. You can also manage franchises using their BrandWide app. Soffront focuses on being user-friendly, the idea being you need people to actually use the CRM to reap its rewards. Count on an easy to use UI and numerous productivity tools that help staff eliminate tedious tasks.

Ease of Use

3.7
4.1

Support

3.5
4.4

API Access

yes
no

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison