Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Spiro is a platform for proactive relationship management. Spiro, which is based on artificial intelligence, offers a unified solution that combines standard CRM, sales enablement, and telephony. Spiro's AI function analyzes sales data and makes recommendations to sales representatives. It functions as a personal assistant to the sales team, reminding them to update contacts, modify pipeline status, and report on sales progress, among other things. The automatic sales reminders assist sales representatives in staying awake for impending client encounters. Users can phone or text clients prior to their meeting using the built-in calling and messaging facilities.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
Creating a contact profile is no longer a manual task. All you have to do is enter an email from a prospect into the Spiro system and the software will automatically extract all the necessary information such as name, company details, contact details, etc., and create a profile. Spiro is a highly intelligent CRM that instantly recognizes existing information in your database, thus preventing the creation of duplicate contacts. You no longer have to spend hours managing and profiling your contacts or checking for duplicate entries. Spiro makes it all quick and easy.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
Spiro will provide an implementation service to help our customers set up and configure Spiro. We will also provide end-user and admin training as specified in a Statement of Work. Ongoing support will be provided to Spiro’s customers’ users at no additional charge for Spiro’s customers. Support is available on weekdays, excluding US holidays, during local business hours.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Sales teams at mid-sized B2B firms. Manufacturing, insurance, banking, real estate, logistics, software, and many other industries are among its clients. Spiro is an AI-powered CRM for mid-enterprise B2B sales teams. Spiro automates the creation of contacts, the organization and classification of prospects, and the proactive recommendation of the next steps to drive all of your team's deals ahead. Spiro automates sales by providing managers with intelligent sales data that assist them in transforming their sales team into a sales machine

Ease of Use

3.7
4.5

Support

3.5
4.7

API Access

yes
yes

Free Trial

yes
no

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?