Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
SugarCRM is a cloud-based application for automating sales, marketing, account management, and customer relationship management. SugarCRM is an open-source CRM system. The open system offers users far more flexibility than traditional CRM software; you can customize every inch of SugarCRM. SugarCRM now integrates with various third-party systems and supports the creation of new modules using built-in tools. You no longer have to code all of your CRM customizations, though knowledge of programming language is still advised.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
SugarCRM has so many features that it can be overwhelming, which is why it is ideally suited for businesses with their own tech departments. The user interface and dashboards are not particularly user-friendly, and learning them takes a long time. Finding information through the Sugar Support Center and other help features is not difficult, but most business owners lack time to train themselves in coding. If you're a small business owner with no previous experience with coding, it's probably not worth the investment.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
SugarCRM recommends contacting your SugarCRM reseller partner for support requests. Other support channels include webinars, online training, technical documentation, product guides, and the SugarCRM community. There's also Sugar University which provides training courses. You can also hire specialized SugarCRM consultants. The consultants are known for their high-quality training and cover CRM implementation, technical expertise, and how to get the most out of the product. SugarCRM consultants will help you achieve your goals, whether you need technical support for a complex problem or support with updates.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
SugarCRM is the industry leader in open source CRM, with nearly 50,000 organizations using it for sales and marketing. The service has been downloaded over seven million times and is available in nine languages. One of the most desirable features is the ability to personalize the product. SugarCRM is an open-source platform, which means you can customize it to provide you with the most relevant data and information for your company. SugarCRM is better suited for enterprise-level companies with a development team since many of the customizations require technical expertise.

Ease of Use

3.7
3.6

Support

3.5
3.7

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?