Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
SuiteCRM is an open source CRM developed and maintained by SalesAgility, a CRM developer that offers consulting, migration, and support services. It can be installed on a local computer or in the cloud. As an open-source platform, SuiteCRM can be tailored to meet the needs of companies in every sector. Users can use SuiteCRM to build business process models and flexible, automated behavior that can be activated at any time. Users can also generate templated customer quotes, monitor pricing strategies, keep track of contract renewals, and model sales pipelines. You can customize the solution to your exact specifications. The only limitation is your imagination and your level of technical expertise.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
The foundational platform is dated and clunky to use, but most of the layout is customizable even without coding. When you first log into SuiteCRM, you'll see a default dashboard with various modules, including a call log, meetings, openings, accounts, leads, and more. With a few clicks, you can switch these modules around and add new ones; each will display information based on your current data. SuiteCRM comes with several plugins and extensions that make it reasonably simple to integrate with other applications. As far as developing the software into your own unique modules and layout, the ease will depend on your level of expertise.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
SuiteCRM is free to download and use, but businesses must pay for support. Support plans begin at £1500 for up to 15 hours of support. For free support, there is a community forum, webinars, guides, and technical documentation.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
SuiteCRM is an open source CRM platform that is best for large companies with an in-house developer or tech team. Though the CRM does offer support packages, they're expensive and come with limited hours. Many users see SuiteCRM as a high-quality, low-cost alternative to common CRM vendors such as Salesforce, Microsoft Dynamics, and Oracle.

Ease of Use

3.7
4.2

Support

3.5
3.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?