Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
TeamWave is part of a growing number of CRM systems that strive to do more. It combines CRM with HR and project management for an end-to-end software solution. This sophisticated platform can handle critical business processes, such as marketing and sales automation, scheduling, billing, and more. The client portal lets customers and staff collaborate on projects. Meanwhile, the HR features provide streamlined employee management, time tracking, and online staff directories.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
You can use TeamWave without training or any prior experience with CRM. The UI flows effortlessly and has a simple layout that’s reminiscent of Google’s design principles. The CRM’s functionality is built around activity-based selling. Dashboards and easy reporting let you keep your finger on the real-time pulse of your business. You can correct course to keep sales on track. Plus, you can build a repeatable sales process through sales workflows and task management.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
It has a rich knowledge base. The CRM is both web-based and mobile-based, letting you and staff work on the go. It also integrates with many popular applications, such as Quickbooks and Google Workspace.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
It's best for creative agencies, Retail, Digital marketing agencies, Financial services, manufacturing & services.

Ease of Use

3.7
4.5

Support

3.5
4

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
no

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?