Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
Thryv is a complete client experience platform designed for small enterprises. Software that allows you to find a job, manage it, and earn credit all from a single interface. Thryv automates processes and places consumers at the heart of your business with one simple program, making it simple to reach more customers, remain organized, get paid faster, and produce reviews automatically.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
It's a simple, uncomplicated product with a lot of power. Thryv, in addition to the user-friendly interface, centralizes all of your business operations on a single platform. No more moving between tabs or manually inputting data from one program to the next. The CRM serves as a one-stop shop for everything from website development to pipeline management to payment processing.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
A Thryv Service Specialist assists any organization, regardless of size or number of users. They also offer phone and chat assistance 24/7. If you've ever had to wait until Monday to solve a vital issue, you'll like Thryv's level of access. Customers may use it to receive answers to questions, submit service concerns, place orders, check order histories, and have access to additional knowledge base material. Thryv CRM gives customer support professionals access to all of the information they need to help the customer, such as customer information, case history, and relevant consumer social activity.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
Before sign-up, you will consult with an expert to determine which features you require depending on your company objectives. The firm tries to deliver a niche solution rather than an out-of-the-box product. The CRM may also be customized to a variety of sectors. Healthcare professionals are given special consideration, with the option of purchasing a HIPAA compliance add-on.

Ease of Use

3.7
4.1

Support

3.5
4.3

API Access

yes
yes

Free Trial

yes
no

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
no

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?