Overview

If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.
webCRM is designed to be a simple, sales-enhancement tool. According to their annual customer survey, webCRM can increase sales by 70 percent. The platform makes you the expert on your customers, gathering information from sales, marketing, service, and your website. It also eliminates a lot of data entry, allowing agents to focus on relationships vs. paperwork. You get features for all customer-facing departments, plus analytics. webCRM also handles several languages and currencies.

Ease of use

Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.
webCRM keeps information visual and relevant. The dashboard can be customized to show the information you need most--whether that’s marketing KPIs or monthly revenue or the number of closed service tickets. Every department benefits from timelines, graphs, and other visuals which let you know where you stand with just a glance. Best of all, information doesn’t end up siloed between departments.

Support

Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.
We differentiate ourselves by offering continuity of service, from the initial enquiry, through evaluation and post sales support. This ensures that our account managers understand our customers business and provide the correct and most efficient solution. webCRM is about maintaining and retaining our customers. We can only do this if their systems provide a significant return on their investment.

Who is it for?

Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.
webCRM keeps things simple and intuitive. The UI is straightforward and you get just the right amount of features for a small to midsize business. The platform is comprehensive with tools for sales, marketing, and customer service. Plus, it accommodates multinational companies, with multiple languages and currencies available.

Ease of Use

3.7
4.4

Support

3.5
4.8

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
no

Task Management

yes
no

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
no

Lead Management

yes
yes

Marketing Automation

yes
no

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

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