Overview

Agile CRM is a fully comprehensive platform that provides a wealth of sales, marketing, and customer service features. It can also help manage your day-to-day operations with contact management, workflow automation, and 360-degree customer profiles. It's more affordable than most CRM systems and offers a free subscription for up to ten users.
If you're looking for a customizable CRM system with advanced (and affordable) marketing tools, Act! is a good choice. For more than 30 years, Act! has been finetuning its product and implementing new features based on the clients' needs. In some ways, the platform shows its age, such as the dated UI. But it doesn't lack for new and innovative marketing tools.

Ease of use

To launch Agile CRM, all you need is a web browser. Once you connect your email, the platform becomes fully operational. Agile offers an abundance of automation features for customer service, sales, and marketing. Easy integration with telephony, social media, and email allows you to interact with customers from a single platform. Real-time alerts let you keep you on task and ensure you never miss a step in the sales process. As for analytics, Agile gives you many reporting options, such as sales KPIs and marketing ROI.
Act! does not rate highly for user-friendliness. Virtually no aspect of the tool is intuitive, including setting up your homepage and dashboards. You will require training or at least a video session just to get up and running. Act! has a gray, dated look and feel and clunky navigation. The interface also feels crowded, and it's hard to find what you need. The CRM features powerful marketing tools, but none of them are easy to use--even once you've learned how to operate them. Competitors like HubSpot and Keap offer similar tools that are simple to use. However, Act! is much more economical. This CRM presents a clear line in the sand--do you prefer usability or affordability? Almost no other CRM provides the extensive marketing features for this price tag.

Support

Agile offers support via email, chat, knowledge base, and user forum. Phone support is available during regular business hours, Monday-Friday. Email support operates 24/5 and tends to be responsive. As for training, it is available in the form of webinars, workshops, video tutorials, and articles.
Several support channels are available via email, chat, and phone. In addition, Act! has a Quick Start Guide with the steps for the initial setting-up of the system. It gives you information on how to create new contacts, groups, and opportunities and how to import your data and set up marketing automation. There is also an extensive video library of tutorials. The Act! a blog is another helpful tool with tips on developing your business and building up a successful strategy.

Who is it for?

Agile is a user-friendly and comprehensive CRM system that can boost your sales and improve business efficiency. The vendor is relatively new; as such, the developers have cherry-picked a lot of their competitors' best features while avoiding their mistakes. It is a good CRM for those who have tried and failed with other CRM vendors. Given Agile's free version of the software (for up to 10 users!), even the smallest businesses can use Agile to improve sales and daily operations. Medium-sized companies will probably require a paid version; however, plans are affordable, and Agile offers discounts on two-year contracts.
Act! is best for small to medium-sized businesses that want advanced marketing tools at a fraction of the cost. Act! CRM will help you apply the right marketing strategy and multiply the number of your clients. API-supported software gives you the chance to integrate any app even if the system does not manually support it. However, users should allow for a significant learning curve and training time. You can try it free for 14 days to see if the system's benefits outweigh the outdated UI.

Ease of Use

4.1
3.7

Support

4
3.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

yes
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?