Overview

Bitrix24 is a full-featured CRM platform with a free version for unlimited users. It offers an extensive set of tools for sales, service, and marketing. As such, Bitrix24 can feel large and unwieldy to use--the interface is crowded with features. This presents a steep learning curve, and training will be necessary. However, few vendors offer such a full sweep of CRM features at such a great price.
ActiveCampaign automations are the most important feature. They refer to the product as a platform for customer experience automation. This marketing automation platform enables marketers to track and score leads, as well as convert them into customers, by offering seamless, customized engagement across marketing channels. ActiveCampaign has distinct and distinguishing features. The platform integrates email automation and CRM to cross-promote sales and marketing efforts in order to create more prospects, move them through the marketing funnel into the sales funnel, and earn more wins.

Ease of use

Bitrix24 specializes in team management. After creating an account, you can invite your staff to the platform, assign tasks and see each other's progress on a multifunctional dashboard. The dashboard and overall layout of the CRM can be confusing, however. One of the particular design failings is you cannot remove options--you can only add more, creating a crowded UI.
Considering its extensive and sophisticated feature set, ActiveCampaign is a pretty simple platform to use. Its primary email function is simple to use, with drag-and-drop and guided automations. Built-in templates, guidelines, and other "how-to" content assist small businesses and new users in their initial foray into marketing automation. The system is intended to expand with your organization, allowing you to add marketing automation features as your company expands, rather than paying for and implementing them all at once.

Support

The Bitrix24 knowledge database is extensive, and you can answer most of your questions there. The articles are divided by topics and creation date, so it is easy to navigate. The blog also provides valuable insights on getting the most out of Bitrix24. Bitrix24 even has its own YouTube channel with tutorials on CRM use. Training courses for developers and administrators are available. And if you still can't find an answer to your questions, they offer email support.
ActiveCampaign provides assistance via live chat, ticketing, one-on-one training, a community forum, and a big education knowledge library of troubleshooting and best practices information and tools. The knowledge base may be searched and is structured by features and popular categories such as getting started, integrations, sales automation, and many others. Log in and select a free block of time to book one-on-one training. Interact with the user community via onsite forums, Facebook groups, and Slack channels.

Who is it for?

Bitrix24 offers a rich feature set that can meet the needs of businesses of every size and industry. However, smaller organizations may find themselves overwhelmed by too many features. You can make use of the free version or set up a free trial of their paid plans to see if it's the right fit for you.
ActiveCampaign focuses on small businesses in need of email marketing and automation tools. The 14-day free trial allows you to try out the solution before making a purchase. It's a terrific tool if you're just starting to create your contact list because the already low rate improves as your contact list increases. While ActiveCampaign is ideal for new teams and small business marketing operations, it is also scalable to meet the demands of corporate marketing programs. Its feature set, integrations, and support options may help established businesses replace an outdated or ineffective marketing solution.

Ease of Use

3.7
4.3

Support

3.8
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

yes
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison