Overview

Bitrix24 is a full-featured CRM platform with a free version for unlimited users. It offers an extensive set of tools for sales, service, and marketing. As such, Bitrix24 can feel large and unwieldy to use--the interface is crowded with features. This presents a steep learning curve, and training will be necessary. However, few vendors offer such a full sweep of CRM features at such a great price.
Insightly is a powerful, visually appealing system that combines CRM with project management. The extensive functionality includes marketing automation, lead management, and custom dashboards that are a pleasure to view. Considering the best-in-class design and extensive functionality, the subscription fee of US$ 29 per month seems well-justified.

Ease of use

Bitrix24 specializes in team management. After creating an account, you can invite your staff to the platform, assign tasks and see each other's progress on a multifunctional dashboard. The dashboard and overall layout of the CRM can be confusing, however. One of the particular design failings is you cannot remove options--you can only add more, creating a crowded UI.
Insightly has a beautiful, contemporary look and feel. All the best design principles come together to create a CRM that people enjoy using. The layout is intuitive, as are the tools--you won't need extensive training to get the software up and running. Insightly is also packed with highly visual dashboards and reporting features. Navigation can be carried out via a vertical ribbon in the left corner. You can shift between projects, emails, deals, reports, and your current tasks. You'll see a plus icon in the right-hand corner where you can easily add new tasks, contacts, leads, organizations, and opportunities. Insightly also includes a search bar.

Support

The Bitrix24 knowledge database is extensive, and you can answer most of your questions there. The articles are divided by topics and creation date, so it is easy to navigate. The blog also provides valuable insights on getting the most out of Bitrix24. Bitrix24 even has its own YouTube channel with tutorials on CRM use. Training courses for developers and administrators are available. And if you still can't find an answer to your questions, they offer email support.
Insightly is renowned for its customer support. All subscriptions (including free users) get access to email support, informative articles, FAQs, video tutorials, and a community forum. Paid users have access to phone support from 8 am-4 pm, weekdays. You can subscribe to a customer success plan for an extra fee, which offers 1-on-1 coaching and onboarding.

Who is it for?

Bitrix24 offers a rich feature set that can meet the needs of businesses of every size and industry. However, smaller organizations may find themselves overwhelmed by too many features. You can make use of the free version or set up a free trial of their paid plans to see if it's the right fit for you.
Insightly is excellent for small to medium-sized businesses, especially those that want a smooth handover between sales and project delivery. Solo entrepreneurs can also benefit from the free (for two) plan. Insightly offers a flexible platform that can benefit users across sales, operations, and support. The attractive, interactive design also makes it a good match for businesses that have had trouble with CRM adoption in the past. People actually like using Insightly, giving it a leg up on many CRM systems. A 2-week trial is available to test drive the software.

Ease of Use

3.7
3.9

Support

3.8
3.7

API Access

yes
yes

Free Trial

yes
yes

Free Version

yes
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison