Overview

Bitrix24 is a full-featured CRM platform with a free version for unlimited users. It offers an extensive set of tools for sales, service, and marketing. As such, Bitrix24 can feel large and unwieldy to use--the interface is crowded with features. This presents a steep learning curve, and training will be necessary. However, few vendors offer such a full sweep of CRM features at such a great price.
Keap has been around for a couple of decades, though you may know them by their previous incarnation, Infusionsoft. With twenty years under their belt, the CRM provides best-in-class sales and marketing tools, winning G2's award for best marketing automation. Keap currently provides three SaaS platforms, each with different levels of functionality, support, and cost. It is one of the pricier CRMs we have reviewed; however, many users find it well worth the price given the ease of use combined with powerful functionality.

Ease of use

Bitrix24 specializes in team management. After creating an account, you can invite your staff to the platform, assign tasks and see each other's progress on a multifunctional dashboard. The dashboard and overall layout of the CRM can be confusing, however. One of the particular design failings is you cannot remove options--you can only add more, creating a crowded UI.
Keap was created to help small businesses achieve long-term growth. With its centralized automation, lead management, and campaign creation tools, Keap serves as a link between sales and marketing departments. Keap's strategies are ideal for sales and marketing executives who want to improve their organization's productivity, align sales and marketing teams, and improve customer relationships.

Support

The Bitrix24 knowledge database is extensive, and you can answer most of your questions there. The articles are divided by topics and creation date, so it is easy to navigate. The blog also provides valuable insights on getting the most out of Bitrix24. Bitrix24 even has its own YouTube channel with tutorials on CRM use. Training courses for developers and administrators are available. And if you still can't find an answer to your questions, they offer email support.
Keap fits its numerous features into a user-friendly interface with intuitive navigation. Setting up integrations is a breeze. And the reporting and analytics tools make it simple to drill down into various metrics, including sales member performance, marketing ROI, and a variety of other metrics. Best of all, powerful automations can link both sales and marketing processes. Even complex multi-step automation is easy to make using the drag and drop tools. Keap provides a large number of onboarding tools to assist you, including a mandatory onboarding process which comes at an added cost of US$ 499. There are also detailed guides on using the CRM for your specific goals and video chats with Keap's marketing experts.

Who is it for?

Bitrix24 offers a rich feature set that can meet the needs of businesses of every size and industry. However, smaller organizations may find themselves overwhelmed by too many features. You can make use of the free version or set up a free trial of their paid plans to see if it's the right fit for you.
Keap's tech support includes the standard features you'd expect from a SaaS provider, such as a comprehensive knowledge base, help center, and user community, as well as extra online training and webinars for troubleshooting problems and learning how to get the most out of the platform. In addition, Keap provides one-on-one coaching during the onboarding process. Chat support is available 24/7, while phone support is during regular business hours. Keap also offers an "Ask the Community" feature.

Ease of Use

3.7
3.5

Support

3.8
4

API Access

yes
yes

Free Trial

yes
yes

Free Version

yes
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?